Our Story

Wolverhampton 2020. With the football club back and thriving in the Premier League and Europa League, 3.7 billion pounds of investment in regeneration projects citywide, a high creation and survival rate for new businesses, a recent ranking as one of the top UK cities to raise a family and having been recently voted top City in Europe for creating manufacturing jobs, Wolverhampton is very much a city on the up.

With a renewed sense of local pride, optimism and confidence in the future, there is no better time to celebrate and embrace what makes our city and region great.

The Founders

Lindsay and Tim Baker are both proud to have grown up and live in Wolverhampton.

Lindsay is the founder and owner
of graphic design studio Sister Minor,
is on the organising team for the Birmingham Design Festival and co-hosts Ladies, Wine & Design Birmingham.

Tim is creative director of
music and art collective Lions of Dissent alongside 10 years of working in the city’s creative industries, including roles at Light House Media Centre and the University of Wolverhampton’s School of Art.

When you buy True Reverie:

  • You Look

    Fashionable, stylish and forward thinking.

  • You Become

    Part of a unique community that is proud of its heritage and culture.

  • You Help

    Drive positive change in perception of both Wolverhampton & the West Midlands.

  • You Support

    Local, independent businesses, both directly and indirectly through our supply chain.

  • You Choose

    Premium quality, Fair Wear endorsed, ethical & environmentally friendly produced fashion.

  • You Smile

    In the knowledge you are investing into more than just another brand.

Tell your story with True Reverie