We have one aim with True Reverie – to tell the story of our community right here in Wolverhampton, the Black Country and the West Midlands, creating a positive message that resonates with all ages, backgrounds and cultures – whether you live round here now, or have a connection with the place from the past. We want to bring our diverse and vibrant community together to celebrate our past and strive for a hopeful future.

Lindsay & Tim, True Reverie Founders

The Founders

Lindsay and Tim Baker are both proud to have grown up and live in Wolverhampton.

Lindsay is the founder and Creative Director of graphic design studio Sister Minor, along with being involved in many initiatives in the region including as Design & Brand Strategy Associate for the city’s social lab Wolverhampton for Everyone, a member of the organising team for the Birmingham Design Festival and co-host for Ladies, Wine & Design Birmingham.

Tim is creative director of music and art collective Lions of Dissent, alongside working in the city’s creative industries for over a decade, including roles at Light House Media Centre and Wolverhampton’s School of Art.

When you buy True Reverie:

  • You Look

    Fashionable, stylish and forward thinking.

  • You Become

    Part of a unique community that is proud of its heritage and culture.

  • You Help

    Drive positive change in perception of both Wolverhampton & the West Midlands.

  • You Support

    Local, independent businesses, both directly and indirectly through our supply chain.

  • You Choose

    Premium quality, Fair Wear endorsed, ethical & environmentally friendly produced fashion.

  • You Smile

    In the knowledge you are investing into more than just another brand.

Tell your story with True Reverie