True Seven is our interview feature that provides a platform for you to tell us your music stories and become a vital part of the narrative of our Midlands Musique range of t-shirts.

A few weeks ago, in what felt like a very different world, we approached Carl Ackasovs to be interviewed for the feature, not only is Carl a music fan but he also works as Cohesion Lead at the WWFC Foundation.

In light of everything going on at the moment we have decided to use Carl’s interview as platform to help shine a light on the brilliant work the Foundation do in the local community here in Wolverhampton, you can read all about that work on their website, Twitter, and Facebook pages. They are also offering a community assistance service during the Covid-19 crisis, this can be accessed either by telephoning 01902 828366 or by emailing

Big thanks to Carl for taking part in True Seven and giving such a great interview, hopefully it will bring a bit of light hearted distraction to your day. We particularly enjoyed the answer to question 6 😂

Finally, we are currently offering 20% off all t-shirts along with donating an additional 20% of all sales to The Royal Wolverhampton NHS Trust to help say thank you to all the amazing people working behind the scenes in the toughest conditions to keep us safe. Read the full details on our homepage or shop page.


1. What does being from the Midlands mean to you?

Coming from the Midlands, especially Wolverhampton, is great as we live in a culturally diverse area with many people from different backgrounds. The city itself has a rich industrial history to be proud of and I have had parents and family members over the years work in some of those places which made Wolverhampton a powerhouse. We have a vibrant social and music scene and of course we are lucky enough to have one of the most iconic and historic football clubs in the world on our doorstep.


2. What is your earliest music related memory?

Growing up my parents both had different and varying tastes in music. My Dad was more toward the Rock and Metal side, listening to the likes of Alice Cooper, Motorhead and the Quo whereas my Mom was more MOR with Barry Manilow, Lionel Richie as well as the emerging early 80’s electronic stuff. I remember back in 1984, I was being babysat by my Nan for the night as my parents were off to the NEC in Birmingham to go and see Status Quo on their ‘End of the Road Tour’ as part of their farewell shows. They kept touring as we know for the best part of another 30 years!


3. What was the first piece of music you bought & where from?

It was a 7 inch vinyl single, The Story of The Blues Part 1 by The Mighty Wah! which I bought form the old Stars Newsagents on Birches Bridge in Codsall in 1982.


4. What is your favourite Midlands music venue and why?

For me it has and always will be the Civic Hall. It’s given me some great nights over the years, whether that has been seeing some of the biggest artists in the world come to perform in our City, or the nights spent on a Friday in Cheeky Monkey or Saturday in Blast Off. It provided something for everyone and hopefully it’ll back to former glories soon.


5. What artists from the Midlands, past or present, should we be checking out?

You’ve got the obvious ones from the past which would be Black Sabbath and Slade, specifically from Wolverhampton though, give The Mighty Lemon Drops, Trapeze, The Circles, Rebecca Downes and Scott Matthews a listen. Presently, keep your ears open for Bryony Williams. Have seen her perform a few times and she is absolutely spot on every time.


6. Music and fashion are almost inseparable, what would you wear if you headlined Glastonbury?

Which set? Weekend Main Stage or the Sunday Lunchtime Oldies slot?! 😅 I’d start with a 1974 League Cup Final shirt, have a mid session change into the Wembley 1988 shirt and then for the encore I’d finish in one of your Good As Gold t-shirts.


7. With Wolves flying high in both the Premier League and Europa League, if you could select one song for the team to walk out too, what would it be & why? 

Just has to be The Liquidator. I know the atmosphere we have at Molineux is something pretty special and intimidating for any visiting team at the best of times but put this on and it’ll absolutely take the roof off the place!

You can follow the amazing work of the WWFC Foundation over on Twitter & Facebook

Join the Wolverhampton Music Archive on Facebook

Midlands Musique

Good as Gold Adult T-Shirt – Gold & Black


Our dreams are golden.

The Good as Gold t-shirt is a celebration of Wolverhampton, its classic industry and Goodyear’s sponsorship of Wolves – one of the longest running shirt sponsorships in English football history. A deep respect and admiration of our region and its past, worn with pride by the people of tomorrow. 

Read the story of Good as Gold.

Hand screen printed with water based ink in Wolverhampton by True Reverie. All our garments are PETA Certified 100% Vegan.

FREE postage on all UK orders. International postage rates apply.

Buying as a gift? Did you know we offer hand written gift tags and can post to an address of your choice? Just add your message in the booking notes at checkout.

Fair Wear Foundation and Organic 100 content standard