TOGETHER WITH PRIDE

True Reverie is a Wolverhampton-based fashion and lifestyle brand founded in 2019. We design and create limited edition clothing and art inspired by life and culture in Wolverhampton and the West Midlands region. We are founders of the Wolverhampton Music Archive and regularly curate unique music and fashion events in and around the city.

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Morgan Gibbs-White and Conor Coady
Raul Jiminez
Good as Gold
Diogo Jota
Black Country Disco
Good as Gold

TELL YOUR STORY WITH TRUE REVERIE

Soul Bab Red

Soul Bab T-Shirt – Cherry Red

£25.00

Midlands Musique

Out on the floor!

The Soul Bab t-shirt is part of our Midlands Musique range.

Music is about bringing people together. With this limited edition series of clothing and art we will be celebrating the amazing music genres and scenes which we’ve grown up with and been influenced by in the West Midlands.

FREE postage on all UK orders. International postage rates apply.

Fair Wear Foundation and Organic 100 content standard

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Free The Roses tee

Free The Roses T-Shirt – Waterfall White

£25.00

I wanna be adjourned!

Free The Roses pays homage to the seminal moment in 1990 when the Stone Roses became an immortal and infamous part of Wolverhampton’s music history.

Read the full story here.

FREE postage on all UK orders. International postage rates apply.

Fair Wear Foundation and Organic 100 content standard

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Black Country & Proud Pin Badge setBlack Country & Proud Pin Badge set

Black Country & Proud – Triple Pin Badge Set

£6.00

We are Black Country & proud!

A celebration of the unique dialect of our region and some of the sayings we hear on a daily basis.

38mm triple pin badge set with bespoke True Reverie backing card.

FREE postage on all UK orders. International postage rates apply.

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Good as Gold blimp t-shirt

Good as Gold Blimp T-Shirt – Propeller Blue

£25.00

Take flight with Good as Gold!

The Good as Gold Blimp t-shirt is a celebration of the famous Goodyear airship and the classic industry associated with it. Created with respect and admiration of our region and its past, worn with pride by the people of tomorrow.

FREE postage on all UK orders. International postage rates apply.

Fair Wear Foundation and Organic 100 content standard

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Black Country Disco BurgundyBlack Country Disco

Black Country Disco T-Shirt – Boogaloo Burgundy

£25.00

Midlands Musique

Let’s all have a disco!

The Black Country Disco t-shirt is part of our Midlands Musique range.

Music is about bringing people together. With this limited edition series of clothing and art we will be celebrating the amazing music genres and scenes which we’ve grown up with and been influenced by in the West Midlands.

FREE postage on all UK orders. International postage rates apply.

Fair Wear Foundation and Organic 100 content standard

Select options
Ramble On Grey

Ramble On T-Shirt – Zeppelin Grey

£25.00

Midlands Musique

Where rock and roll lives!

The Ramble On t-shirt is part of our Midlands Musique range.

Music is about bringing people together. With this limited edition series of clothing and art we will be celebrating the amazing music genres and scenes which we’ve grown up with and been influenced by in the West Midlands.

FREE postage on all UK orders. International postage rates apply.

Fair Wear Foundation and Organic 100 content standard

Select options

Good as Gold T-Shirt – Golden Glow

£25.00

Our dreams are golden.

The Good as Gold T-shirt is a celebration of Wolverhampton and its classic industry, a deep respect and admiration of our region and its past, worn with pride by the people of tomorrow.

FREE postage on all UK orders. International postage rates apply.

Fair Wear Foundation and Organic 100 content standard

Select options
Good as Gold GreyGood as Gold

Good as Gold T-Shirt – Wolf Grey

£25.00

Our dreams are golden.

The Good as Gold T-shirt is a celebration of Wolverhampton and its classic industry, a deep respect and admiration of our region and its past, worn with pride by the people of tomorrow.

FREE postage on all UK orders. International postage rates apply.

Fair Wear Foundation and Organic 100 content standard

Select options
Black Country Disco White

Black Country Disco T-Shirt – Vintage White

£25.00

Midlands Musique

Let’s all have a disco!

The Black Country Disco t-shirt is part of our Midlands Musique range.

Music is about bringing people together. With this limited edition series of clothing and art we will be celebrating the amazing music genres and scenes which we’ve grown up with and been influenced by in the West Midlands.

FREE postage on all UK orders. International postage rates apply.

Fair Wear Foundation and Organic 100 content standard

Select options
Good as Gold Vintage WhiteGood as Gold

Good as Gold T-Shirt – Vintage White

£25.00

Our dreams are golden.

The Good as Gold T-shirt is a celebration of Wolverhampton and its classic industry, a deep respect and admiration of our region and its past, worn with pride by the people of tomorrow.

FREE postage on all UK orders. International postage rates apply.

Fair Wear Foundation and Organic 100 content standard

 

Select options
True Wanderer enamel pin badgeTrue Wanderer enamel pin badge

True Wanderer – Enamel Pin Badge

£7.00

These are the days my friend!

A homage to the leaping wolf badge from the 1974 WWFC League Cup winner’s shirt, with a nod to the classic football fanzine typography of the 1970s.

Hand painted enamel pin badge with bespoke True Reverie backing card.

FREE postage on all UK orders. International postage rates apply.

 

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Good as Gold – A3 Print

£15.00

Our dreams are golden.

A celebration of classic industry in Wolverhampton, a deep respect and admiration of the past, exhibited with pride by the people of tomorrow.

A3 Good as Gold print on 135gsm paper, printed with metallic gold ink (frame not included).

FREE postage on all UK orders. International postage rates apply.

 

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Fair Wear Foundation Organic Cotton Standard

READ MORE ABOUT HOW WE MAKE THE BEST QUALITY T-SHIRTS FOR YOU

OUR ETHICAL STANDARDS

Free The Roses pays homage to this seminal moment in 1990 when the Stone Roses became an immortal, and infamous part of Wolverhampton’s music history.

Hand screen printed in the West Midlands on fairwear cotton and available in both men’s long and unisex short sleeve t-shirt.

FIND OUT MORE

Wolverhampton Music Archive – we want to hear your music stories!

We have set up a new archive for the people of Wolverhampton (past and present) to share their stories and memories of music culture in our glorious city.

We want you to help us shine a light on Wolverhampton’s great musical heritage. To keep alive the great stories and memories of our combined musical past, creating an archive which is not only inspiring today, but will inspire the future generations of tomorrow.

TELL YOUR STORY

Discover Bob’s story, the inspiration behind Good as Gold…

“I’m immensely proud of coming from Wolverhampton because the city has a deserved reputation for being a friendly and welcoming community.”

FIND OUT MORE

WATCH OUR GOOD AS GOLD TRAILER…

GET DOWN TO THE BLACK COUNTRY DISCO…

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True Reverie