Wolftown Our tribute to the legendary
Detroit label, putting our own
stamp on it for all the
Wolverhampton Soul Boys & Girls. Navy Wolftown t-shirt BE THE TALK OF
WOLFTOWN SHOP NOW

TOGETHER WITH PRIDE

True Reverie is a Wolverhampton-based fashion and lifestyle brand founded in 2019. We design and create limited edition clothing and art inspired by life and culture in Wolverhampton and the West Midlands region. We are founders of the Wolverhampton Music Archive and regularly curate unique music and fashion events in and around the city.

Sign up to our mailing list & receive 5% off your first order.

Soul Bab
Black Country Disco
Diogo Jota
Good as Gold
Good as Gold
Good as Gold
Black Country Disco
Raul Jiminez
True Reverie t-shirts
Good as Gold in Shanghai
Wolftown

TELL YOUR STORY WITH TRUE REVERIE

Ramble On Grey

Ramble On T-Shirt – Zeppelin Grey

£25.00

Midlands Musique

Where rock and roll lives!

The Ramble On t-shirt is part of our Midlands Musique range, inspired by the legendary Robert Plant and Led Zeppelin and the industrial landscape which inspired this music.

Music is about bringing people together. With this limited edition series of clothing and art we will be celebrating the amazing music genres and scenes which we’ve grown up with and been influenced by in the West Midlands.

FREE postage on all UK orders. International postage rates apply.

Buying as a gift? Did you know we offer hand written gift tags and can post to an address of your choice? Just add your message in the booking notes at checkout.

Fair Wear Foundation and Organic 100 content standard

Select options
Soul Bab Red

Soul Bab T-Shirt – Cherry Red

£25.00

Midlands Musique

Out on the floor!

The Soul Bab t-shirt is part of our Midlands Musique range, inspired by the legendary Catacombs nightclub and its influence on the UK Soul scene.

Music is about bringing people together. With this limited edition series of clothing and art we will be celebrating the amazing music genres and scenes which we’ve grown up with and been influenced by in the West Midlands.

FREE postage on all UK orders. International postage rates apply.

Buying as a gift? Did you know we offer hand written gift tags and can post to an address of your choice? Just add your message in the booking notes at checkout.

Fair Wear Foundation and Organic 100 content standard

Select options
Midlands Musique vinyl sticker packMidlands Musique vinyl sticker pack

Midlands Musique – Pack of 5 Vinyl Stickers

£5.00

Midlands Musique

Gimme five!

The Midlands Musique premium vinyl sticker pack is part of our Midlands Musique range.

Music is about bringing people together. With this limited edition series we are celebrating the amazing music genres and scenes which we’ve grown up with and been influenced by in the West Midlands.

FREE postage on all UK orders. International postage rates apply.

Buying as a gift? Did you know we offer hand written gift tags and can post to an address of your choice? Just add your message in the booking notes at checkout.

Add to basket
Black Country Disco BurgundyBlack Country Disco

Black Country Disco T-Shirt – Boogaloo Burgundy

£25.00

Midlands Musique

Let’s all have a disco!

The Black Country Disco t-shirt is part of our Midlands Musique range.

Music is about bringing people together. With this limited edition series of clothing and art we will be celebrating the amazing music genres and scenes which we’ve grown up with and been influenced by in the West Midlands.

FREE postage on all UK orders. International postage rates apply.

Fair Wear Foundation and Organic 100 content standard

Select options
Kids Good as Gold T-shirt

Good as Gold Kids T-Shirt – Gold & Black

£16.00

Our dreams are golden.

The Good as Gold t-shirt is a celebration of Wolverhampton, its classic industry and Goodyear’s sponsorship of Wolves – one of the longest running shirt sponsorships in English football history. A deep respect and admiration of our region and its past, worn with pride by the people of tomorrow. 

Read the story of Good as Gold.

Hand screen printed in Wolverhampton by True Reverie.

FREE postage on all UK orders. International postage rates apply.

Buying as a gift? Did you know we offer hand written gift tags and can post to an address of your choice? Just add your message in the booking notes at checkout.

Fair Wear Foundation and Organic 100 content standard

Select options
Navy Wolftown t-shirtNavy Wolftown t-shirt

Wolftown T-Shirt – Hitsville Navy

£25.00

Can I get a witness!

The Wolftown t-shirt is part of our Midlands Musique range and is our tribute to the Detroit label who released a wealth of memorable soul classics that changed the world.

Putting our own stamp on it for all you Wolverhampton soul girls and boys, whether you have the hit songs in your vinyl collection, or you were lucky enough to see the icons on stage at Wolverhampton’s Gaumont or Lafayette back in the day.

FREE postage on all UK orders. International postage rates apply.

Buying as a gift? Did you know we offer hand written gift tags and can post to an address of your choice? Just add your message in the booking notes at checkout.

 

Midlands Musique

Fair Wear Foundation and Organic 100 content standard

Select options
Wolftown t-shirtWolftown t-shirt

Wolftown T-Shirt – Heat Wave White

£25.00

Can I get a witness!

The Wolftown t-shirt is part of our Midlands Musique range and is our tribute to the Detroit label who released a wealth of memorable soul classics that changed the world.

Putting our own stamp on it for all you Wolverhampton soul girls and boys, whether you have the hit songs in your vinyl collection, or you were lucky enough to see the icons on stage at Wolverhampton’s Gaumont or Lafayette back in the day.

FREE postage on all UK orders. International postage rates apply.

Buying as a gift? Did you know we offer hand written gift tags and can post to an address of your choice? Just add your message in the booking notes at checkout.

 

Midlands Musique

Fair Wear Foundation and Organic 100 content standard

Select options
Metallic gold and black Good as Gold tshirt

Good as Gold Adult T-Shirt – Gold & Black

£25.00

Our dreams are golden.

The Good as Gold t-shirt is a celebration of Wolverhampton, its classic industry and Goodyear’s sponsorship of Wolves – one of the longest running shirt sponsorships in English football history. A deep respect and admiration of our region and its past, worn with pride by the people of tomorrow. 

Read the story of Good as Gold.

Hand screen printed in Wolverhampton by True Reverie.

FREE postage on all UK orders. International postage rates apply.

Buying as a gift? Did you know we offer hand written gift tags and can post to an address of your choice? Just add your message in the booking notes at checkout.

Fair Wear Foundation and Organic 100 content standard

Select options
Free The Roses tee

Free The Roses T-Shirt – Waterfall White

£25.00

I wanna be adjourned!

Our Free The Roses t-shirt pays homage to the seminal moment in 1990 when the Stone Roses became an immortal and infamous part of Wolverhampton’s music history.

Read the full story here.

FREE postage on all UK orders. International postage rates apply.

Buying as a gift? Did you know we offer hand written gift tags and can post to an address of your choice? Just add your message in the booking notes at checkout.

Fair Wear Foundation and Organic 100 content standard

Select options
Black Country & Proud Pin Badge setBlack Country & Proud Pin Badge set

Black Country & Proud – Triple Pin Badge Set

£6.00

We are Black Country & proud!

A celebration of the unique dialect of our region and some of the sayings you might hear on the bus, in the corner shop or down the cut!

38mm triple pin badge set with bespoke True Reverie backing card.

FREE postage on all UK orders. International postage rates apply.

Buying as a gift? Did you know we offer hand written gift tags and can post to an address of your choice? Just add your message in the booking notes at checkout.

Add to basket
Fair Wear Foundation Organic Cotton Standard

READ MORE ABOUT HOW WE MAKE THE BEST QUALITY T-SHIRTS FOR YOU

OUR ETHICAL STANDARDS

Discover Bob’s story, the inspiration behind Good as Gold…

“I’m immensely proud of coming from Wolverhampton because the city has a deserved reputation for being a friendly and welcoming community.”

FIND OUT MORE

Wolverhampton Music Archive – we want to hear your music stories!

We have set up a new archive for the people of Wolverhampton (past and present) to share their stories and memories of music culture in our glorious city.

We want you to help us shine a light on Wolverhampton’s great musical heritage. To keep alive the great stories and memories of our combined musical past, creating an archive which is not only inspiring today, but will inspire the future generations of tomorrow.

TELL YOUR STORY

Free The Roses pays homage to this seminal moment in 1990 when the Stone Roses became an immortal, and infamous part of Wolverhampton’s music history.

Hand screen printed in the West Midlands on fairwear cotton and available in both men’s long and unisex short sleeve t-shirt.

FIND OUT MORE

WATCH OUR GOOD AS GOLD TRAILER…

GET DOWN TO THE BLACK COUNTRY DISCO…

true_reverie

True Reverie